The holidays are supposed to be about joy and cheer, but shopping for the then can be quite transactional and unfeeling. So, when Target asked us to create a campaign that humanized and personified their holiday swagger, #KrisFromTarget was born (to be wild).

Meet Kris, Target’s newest, “weirdly hot,” Team Member. He loves the holidays as much as the next guy. Actually, way more than the next guy. Actually, way more than anyone we know. But that’s beside the point. What is important is that shiny red Bronco, the coiffed beard, and of course, his new holiday gig at the TikTok viral #MountainTarget.

I wrote and creative directed this campaign at Mythology for Target

Team:

Director - Wayne McClammy at Hungry Man

VFX Supervisor - Jake Montgomery at Jamm

ECD - Chris Shipman

Art Direction - Chelsea Baken

Art Direction - Elizabeth Dilk

Art Direction - Claire Roudabush

Art Direction - Chad Chadderton

Copy - Jason Scott

Producer - Kenny Farrell

Executive Producer - Andy Wilcox

Executive Producer - Erika Best

VP Account Director - Heather Mayo

Account Director - Nicole Sorice

Strategy - Jessica Navas